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Physician Liaison/Marketing Dir

Description:
Physician Liaison Dir Professional Outreach The Director of Professional Outreach is responsible for achieving growth for hospital-specific service lines that are in alignment with the Division and Market Strategy. Under direction of the Hospital CEO (insert your reporting structure), the DPO will develop and implement plans of action for determining and achieving physician satisfaction with the hospital and its departments through open dialogue and in-person visits with both affiliated and non-affiliated physicians in the assigned service area. In collaboration with the Hospital CEO (insert reporting structure); evaluate, analyze, and interpret market utilization data for assigned hospital services ensuring that priorities and opportunities are identified. Develop strategies to grow programs/service lines, as identified in the hospital s strategic plan. Work with both Physician Recruitment and Marketing in the successful onboarding of new hospital physicians. This includes, but is not limited to, setting up and hosting activities to introduce the physician to the community.
Promote differentiating services to community physicians to ensure they understand the clinical advantages of our facilities. Complete face-to-face meetings with identified physicians and referral sources on a routine basis ensuring that external and internal obstacles to business growth and retention are identified and minimized or eliminated (minimum of 75 of time spent in field). Prepare and present monthly reports; identifying trends, additional business opportunities, and obstacles to new business growth. Present and gain support and commitment from Hospital Leadership, Service Line Leaders, Facility Leaders, and Medical Staff, as needed, for the outreach plan.
Qualifications
Bachelor s degree in business, healthcare administration or marketing from an accredited college or university. Master s degree in business or healthcare administration preferred.
Requires a minimum of 5 years progressive experience in healthcare, preferably in marketing or business development. Clinical and/or sales background desired.
Job: _Physician Recruiting_
Organization: _Helena Regional Medical Center_
Location: _AR-Helena_
Requisition ID: _1772410_
This organization does not discriminate in any way to deprive any person of employment opportunities or otherwise adversely affect the status of any employee because of race, color, religion, sex, sexual orientation, genetic information, gender identity, national origin, age, disability, citizenship, veteran status, or military or uniformed services, in accordance with all applicable governmental laws and regulations. In addition, the facility complies with all applicable federal, state and local laws governing nondiscrimination in employment.


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